Social Media ROI Calculator
🚀Calculate ROI✨
Calculate your social media marketing ROI across Facebook, Instagram, TikTok, LinkedIn, and Twitter. Get instant insights into ROAS, CPC, conversion rates, and more with our free calculator.
Comprehensive ROI Analysis
Calculate return on investment, ROAS, CPC, CPM, and conversion metrics for your social media campaigns.
Multi-Platform Support
Track performance across Facebook, Instagram, TikTok, LinkedIn, and Twitter with platform-specific benchmarks.
Performance Benchmarks
Compare your results against industry averages for each platform.
Real-Time Calculations
Get instant insights as you input your campaign data.
For Marketing Teams
Track and optimize your social media campaign performance
- âś“Calculate campaign ROI
- âś“Monitor advertising costs
- âś“Track conversion metrics
- âś“Compare platform performance
How is social media ROI calculated?
Social media ROI is calculated by subtracting the total campaign cost from the revenue generated, dividing by the campaign cost, and multiplying by 100 to get a percentage. Our calculator also includes ROAS, CPC, CPM, and conversion metrics for a complete performance analysis.
What is a good ROAS for social media ads?
A good Return on Ad Spend (ROAS) varies by platform and industry, but generally, a ROAS of 2:1 or higher is considered good. However, the ideal ROAS depends on your campaign goals and industry benchmarks.
How do you calculate conversion rates?
Conversion rates are calculated by dividing the number of conversions by the number of clicks, then multiplying by 100. This gives you the percentage of clicks that result in a conversion.
Why do social media ROI vary by platform?
Each platform has unique features, audience behaviors, and content formats that affect ROI. For example, TikTok's algorithm and format typically drive higher ROI than LinkedIn's professional network.
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