Instagram Media Kit Template
Create a professional Instagram media kit to showcase your profile, engagement rates, and collaboration opportunities. Create a professional media kit with live preview.
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What is a Instagram Media Kit?
A Instagram media kit (also called a press kit, influencer media kit, or creator media kit) is a professional document that showcases your profile, content, audience demographics, collaboration rates, and brand partnerships. It's essentially your professional resume for brand collaborations, helping you pitch to brands and secure sponsored content opportunities on Instagram.
Professional Presentation
Showcase your Instagram profile, follower count, engagement rates, and content style in a polished, brand-ready format.
Rate Card
Include your collaboration rates for different content types (posts, stories, videos, campaigns) to streamline negotiations with brands.
Brand Partnerships
Highlight previous collaborations, testimonials, and case studies to demonstrate your value and experience working with brands.
How to Create a Instagram Media Kit
Gather Your Information
Collect your Instagram statistics including follower count, engagement rate, average views or reach, audience demographics, and content categories. Include your best performing posts and content samples.
Design Your Media Kit
Use this template to create a visually appealing media kit. Choose a design style that matches your brand, customize colors and fonts, upload your best portfolio images, and organize your information clearly.
Include Your Rate Card
Add your collaboration rates for different Instagram content types. Be transparent about pricing for posts, stories, videos, campaigns, and other services. This helps brands understand your value and speeds up negotiations.
Essential Elements of a Instagram Media Kit:
- Professional headshot or profile photo
- Instagram handle and follower count
- Engagement rate and average reach/views
- Audience demographics (age, location, interests)
- Content niche and style description
- Portfolio of best performing content
- Rate card with pricing for different content types
- Previous brand collaborations and testimonials
- Contact information (email, website, social links)
Frequently Asked Questions - Instagram Media Kit
What is a Instagram media kit and why do I need one?
A Instagram media kit is a professional document that showcases your profile, audience, content style, and collaboration rates. You need one to pitch to brands professionally, demonstrate your value as a creator, streamline collaboration negotiations, and stand out from other Instagram creators competing for the same brand partnerships. A well-designed media kit can significantly increase your chances of securing paid collaborations.
What should I include in my Instagram media kit?
Your Instagram media kit should include: your profile photo and bio, follower count and engagement metrics, audience demographics and insights, portfolio of your best content, rate card with pricing for different content types (posts, Reels, Stories, IGTV), previous brand collaborations, testimonials or case studies, and contact information. Keep it concise, visually appealing, and updated regularly.
How do I create a free Instagram media kit template?
You can create a free Instagram media kit using this template tool. Simply fill in your information, upload your portfolio images, customize the design with your brand colors and fonts, add your rate card, and download as a PDF or image. No design skills required - the template handles all the formatting and layout for you. You can also use Canva templates, Figma templates, or design tools like Adobe Express, but this tool provides a Instagram-specific template optimized for creator-brand collaborations.
What is a good engagement rate for a Instagram media kit?
A good engagement rate for Instagram varies by follower count and niche, but generally: Nano influencers (1K-10K) typically see 3-7%, micro influencers (10K-100K) see 2-5%, macro influencers (100K-1M) see 1-3%, and mega influencers (1M+) see 0.5-2%.Include your actual engagement rate in your media kit - brands value authentic metrics over inflated numbers.
How much should I charge for Instagram collaborations?
Your Instagram collaboration rates depend on follower count, engagement rate, niche, content quality, and market demand. Instagram creators typically charge $10-100 per 1K followers for posts, $5-50 per 1K for Stories, and $15-150 per 1K for Reels.Use the rate card section in this template to clearly communicate your pricing to brands. Consider factors like content complexity, usage rights, exclusivity, and campaign duration when setting rates.
Can I customize the Instagram media kit template design?
Yes! This Instagram media kit template is fully customizable. You can choose from multiple design styles (Modern, Minimal, Bold, Elegant, Creative), customize your primary brand color using the color picker, select from various font families (Inter, Roboto, Poppins, Montserrat, Playfair Display, Open Sans), adjust font sizes, and upload your own portfolio images. All changes are reflected in the live preview, and your customizations are automatically saved to your browser.
What's the difference between a media kit and a rate card?
A media kit is a comprehensive document that includes your profile, audience demographics, portfolio, brand collaborations, and contact information. A rate card is specifically the pricing section that lists your collaboration rates for different Instagram content types. Your media kit should include your rate card as one of its sections. Some creators send just a rate card for quick inquiries, but a full media kit provides more context and helps brands understand your value beyond just pricing.
How often should I update my Instagram media kit?
Update your Instagram media kit whenever your follower count increases significantly (every 10K-50K followers), when your engagement rate changes substantially, when you add new brand collaborations or testimonials, when you adjust your rates, or when you want to refresh your portfolio with newer content. Aim to update it at least quarterly to keep your metrics and portfolio current. This template saves your data locally, making it easy to update and regenerate your media kit whenever needed.
What makes a Instagram media kit stand out to brands?
A standout Instagram media kit includes: authentic engagement metrics (not inflated numbers), high-quality portfolio images that showcase your content style, clear audience demographics that help brands understand your reach, transparent rate card that makes pricing easy to understand, testimonials from previous brand partners, professional design that reflects your brand aesthetic, and specific examples of successful collaborations. Brands appreciate creators who are professional, transparent, and easy to work with - your media kit should reflect these qualities.
Best Practices for Instagram Media Kits
Design & Presentation
- •Keep it visually clean and professional - avoid cluttered designs
- •Use high-quality images that showcase your best Instagram content
- •Match your brand colors and aesthetic throughout the design
- •Keep it concise - aim for 1-2 pages maximum
- •Use consistent fonts and formatting for a professional look
Content & Information
- •Include authentic metrics - brands value honesty over inflated numbers
- •Highlight your unique value proposition and content niche
- •Showcase your best performing Instagram content in your portfolio
- •Be transparent about your rates - it speeds up negotiations
- •Include testimonials or case studies from previous brand collaborations
- Include high-quality profile photos and content samples
- Highlight your best performing posts with engagement metrics
- Showcase your unique style and brand alignment
- Include testimonials from previous brand partners
- Add your rate card or collaboration packages