Instagram Brand Collaboration Pricing Calculator
🚀Calculate My Rates✨
Calculate how much to charge brands for Instagram collaborations. Get accurate pricing estimates for sponsored posts, stories, reels, and long-term partnerships based on your follower count and engagement.
Calculate fair pricing for brand collaborations and learn how to negotiate better rates with brands
Collaboration Pricing Calculator
Additional Pricing Factors
Brand Tiers
Quick Tips
- 💡Always research the brand's previous collaborations
- 💰Start negotiations 20-30% above your minimum
- 📝Set clear deliverables and revision limits
- ⚡Charge extra for usage rights and exclusivity
How to Use This Calculator
Enter Your Metrics
Input your follower count and average engagement rate for accurate calculations.
Examples:
- • Current follower count
- • Average likes/comments
- • Story views
Select Collaboration Type
Choose the type of content collaboration the brand is requesting.
Enter Your Metrics
Input your follower count and average engagement rate for accurate calculations.
Examples:
"Current follower count""Average likes/comments""Story views"Select Collaboration Type
Choose the type of content collaboration the brand is requesting.
- •Sponsored post
- •Story collaboration
- •Reel partnership
- •Long-term ambassador
Multi-Content Pricing
Calculate rates for different content types and collaboration lengths.
Brand Tier Adjustments
Adjust pricing based on brand size, budget, and market position.
Usage Rights Pricing
Factor in usage rights, exclusivity, and content repurposing fees.
Content Creators
Understand your market value and price collaborations competitively.
- ✓Rate setting
- ✓Negotiation preparation
- ✓Value proposition
- ✓Income planning
How much should I charge brands for Instagram posts?
Rates typically range from $100-500 per 10K followers for a standard post, but factors like engagement rate, brand tier, and usage rights significantly impact final pricing.
Should I charge extra for usage rights?
Absolutely! Usage rights should add 50-100% to your base rate since brands will be using your content for their marketing purposes.
This tool is built for everyone looking to grow their Instagram:
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