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    Micro Influencer

    YouTube Brand Rate Card

    Influencer marketing rates for YouTube creators with 40.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.

    Calculate Different Rate Scenarios

    Compare rates across platforms and follower counts for your marketing budget

    Per Post
    $800

    Single sponsored post

    Per Campaign
    $2,400

    3-post campaign package

    CPM
    $133

    Cost per 1K impressions

    CPE
    $3

    Cost per engagement

    YouTube for Brands
    6.0K
    Estimated Reach
    4.1%
    Avg Engagement Rate
    40.0K
    Follower Count

    Platform Overview

    Premium long-form video platform with high ROI for educational content, reviews, tutorials, and brand storytelling.

    Demographics: 25-44 years, 52% male, diverse income levels

    Campaign Types

    Sponsored VideosProduct ReviewsIntegrationsPre-roll AdsChannel Partnerships

    Best for Industries

    TechnologyEducationGamingBeautyAutomotiveFinance

    Balanced reach and engagement, strong community trust

    Compare Similar Follower Counts

    See how rates change with different follower counts on YouTube

    4.0K followers
    $160
    per post
    CPM: $267
    3.0K followers
    $120
    per post
    CPM: $267
    2.0K followers
    $80
    per post
    CPM: $267
    1.0K followers
    $50
    per post
    CPM: $333
    Compare Other Platforms

    See rates for 40.0K followers across different platforms

    📷
    Instagram
    $400
    per post
    CPM: $67 | CPE: $2
    🎵
    TikTok
    $320
    per post
    CPM: $53 | CPE: $1
    🐦
    Twitter/X
    $240
    per post
    CPM: $40 | CPE: $4
    𝕏
    X
    $240
    per post
    CPM: $40 | CPE: $4
    🦋
    Bluesky
    $200
    per post
    CPM: $33 | CPE: $3
    💼
    LinkedIn
    $600
    per post
    CPM: $100 | CPE: $5

    How much does it cost to hire a YouTube influencer with 40.0K followers?

    $800
    Per Post
    $2,400
    Per Campaign (3 posts)
    6.0K
    Estimated Reach
    $133
    CPM

    Hiring a YouTube influencer with 40.0K followers costs $800 per sponsored post. This micro influencer can reach approximately 6.0K users per post with a 4.1% engagement rate, delivering 246 engagements. For a 3-post campaign, budget $2,400with an effective CPM of $133 and cost per engagement of $3.

    How to Launch a Campaign with 40.0K Follower YouTube Creators

    1

    Define Campaign Goals

    With 40.0K follower creators on YouTube, target brand awareness and consideration. Set KPIs for reach, engagement, and conversions.

    2

    Budget & Negotiate

    Allocate $800 per post or $2,400 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.

    3

    Track & Optimize

    Monitor reach (6.0K expected), engagement rate (4.1%), click-through rates, and conversions. Use YouTube analytics to measure ROI and optimize future campaigns.

    Brand Marketing FAQ - YouTube Influencers with 40.0K Followers

    Is $800 per post worth it for 40.0K YouTube followers?

    Yes, $800 per post offers excellent value for micro influencers on YouTube. With 6.0K estimated reach and 246 expected engagements, your CPM of $133 is competitive for authentic influencer marketing in Technology and Education industries.

    What deliverables should I expect for $800?

    For $800, expect Sponsored Videos or Product Reviewswith professional YouTube posts, captions, hashtags, and usage rights. Micro influencers offer quality content with strong audience trust.

    How many 40.0K follower creators should I hire for my campaign?

    For micro influencers, hire 3-10 creators for balanced reach and engagement. Total budget: $4,000 for 5 creators.

    How much do YouTube videos vs. YouTube Shorts cost for 40.0K follower creators?

    For 40.0K YouTube subscribers: Long-form videos cost $800, while Shorts cost $240. Long-form content provides better product demonstrations and higher ad revenue sharing for creators.

    What is average engagement rate with 40.0K followers on YouTube?

    The average engagement rate for influencers with 40.0K followers on YouTube is approximately 4.1%. Micro influencers maintain strong engagement through consistent content and active community management, offering excellent value for brand partnerships.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.

    What ROI can I expect from 40.0K follower YouTube campaigns?

    Expect 3-5x ROI for well-targeted campaigns. With 6.0K reach and 4.1% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.

    YouTube Marketing Guide for 40.0K Follower Creators

    YouTube creators with 40.0K followers typically charge $800 per sponsored post and can deliver an estimated reach of 6.0K users. With a 4.1% engagement rate, expect approximately 246 engagements per campaign.

    Best Campaign Types

    Sponsored Videos, Product Reviews, Integrations, Pre-roll Ads. YouTube is particularly effective for Technology, Education, Gaming brands.

    Audience Demographics

    25-44 years, 52% male, diverse income levels. This tier offers balanced reach and strong community trust.

    ROI Optimization Tips

    Micro influencers on YouTube provide excellent cost-effectiveness. Consider multi-post campaigns, story takeovers, and video content for higher engagement.

    Brand Rate Disclaimer

    These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.

    Ready to Find the Perfect Creators for Your Campaign?

    Access our vetted creator marketplace with verified data, transparent rates, and powerful tools to find and collaborate with influencers that match your brand.

    Book a Demo

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