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    Macro Influencer

    X Brand Rate Card

    Influencer marketing rates for X creators with 500.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.

    Calculate Different Rate Scenarios

    Compare rates across platforms and follower counts for your marketing budget

    Per Post
    $1,500

    Single sponsored post

    Per Campaign
    $4,500

    3-post campaign package

    CPM
    $20

    Cost per 1K impressions

    CPE
    $2

    Cost per engagement

    X for Brands
    75.0K
    Estimated Reach
    0.9%
    Avg Engagement Rate
    500.0K
    Follower Count

    Platform Overview

    Real-time social platform for conversations, news, and thought leadership.

    Demographics: 25-49 years, 56% male, college-educated professionals

    Campaign Types

    Sponsored PostsX SpacesThread TakeoversLive Event Coverage

    Best for Industries

    TechnologyNewsPoliticsFinanceProfessional ServicesSaaS

    Broad reach, professional content, brand awareness

    Compare Similar Follower Counts

    See how rates change with different follower counts on X

    475.0K followers
    $1,425
    per post
    CPM: $20
    450.0K followers
    $1,350
    per post
    CPM: $20
    425.0K followers
    $1,275
    per post
    CPM: $20
    400.0K followers
    $1,200
    per post
    CPM: $20
    Compare Other Platforms

    See rates for 500.0K followers across different platforms

    📷
    Instagram
    $2,500
    per post
    CPM: $33 | CPE: $1
    🎵
    TikTok
    $2,000
    per post
    CPM: $27 | CPE: $0
    🎬
    YouTube
    $5,000
    per post
    CPM: $67 | CPE: $2
    🐦
    Twitter/X
    $1,500
    per post
    CPM: $20 | CPE: $2
    🦋
    Bluesky
    $1,200
    per post
    CPM: $16 | CPE: $1
    💼
    LinkedIn
    $3,500
    per post
    CPM: $47 | CPE: $2

    How much does it cost to hire a X influencer with 500.0K followers?

    $1,500
    Per Post
    $4,500
    Per Campaign (3 posts)
    75.0K
    Estimated Reach
    $20
    CPM

    Hiring a X influencer with 500.0K followers costs $1,500 per sponsored post. This macro influencer can reach approximately 75.0K users per post with a 0.9% engagement rate, delivering 675 engagements. For a 3-post campaign, budget $4,500with an effective CPM of $20 and cost per engagement of $2.

    How to Launch a Campaign with 500.0K Follower X Creators

    1

    Define Campaign Goals

    With 500.0K follower creators on X, target broad reach and brand recognition. Set KPIs for reach, engagement, and conversions.

    2

    Budget & Negotiate

    Allocate $1,500 per post or $4,500 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.

    3

    Track & Optimize

    Monitor reach (75.0K expected), engagement rate (0.9%), click-through rates, and conversions. Use X analytics to measure ROI and optimize future campaigns.

    Brand Marketing FAQ - X Influencers with 500.0K Followers

    Is $1,500 per post worth it for 500.0K X followers?

    Yes, $1,500 per post offers excellent value for macro influencers on X. With 75.0K estimated reach and 675 expected engagements, your CPM of $20 is competitive for authentic influencer marketing in Technology and News industries.

    What deliverables should I expect for $1,500?

    For $1,500, expect Sponsored Posts or X Spaceswith professional X posts, captions, hashtags, and usage rights. Macro influencers deliver professional-grade content with broad reach.

    How many 500.0K follower creators should I hire for my campaign?

    For macro influencers, hire 1-3 creators for maximum impact. Total budget: $3,000 for 2 creators.

    How much do posts vs. X Spaces cost for 500.0K follower creators?

    For 500.0K X followers: Post threads cost $1,500, X Spaces $2,100, and regular posts $900. Spaces provide exclusive access and longer engagement.

    What is average engagement rate with 500.0K followers on X?

    The average engagement rate for influencers with 500.0K followers on X is approximately 0.9%. Macro influencers have broader reach with engagement rates that reflect their larger, more diverse audiences, ideal for mass market campaigns.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.

    What ROI can I expect from 500.0K follower X campaigns?

    Expect 3-5x ROI for well-targeted campaigns. With 75.0K reach and 0.9% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.

    X Marketing Guide for 500.0K Follower Creators

    X creators with 500.0K followers typically charge $1,500 per sponsored post and can deliver an estimated reach of 75.0K users. With a 0.9% engagement rate, expect approximately 675 engagements per campaign.

    Best Campaign Types

    Sponsored Posts, X Spaces, Thread Takeovers, Live Event Coverage. X is particularly effective for Technology, News, Politics brands.

    Audience Demographics

    25-49 years, 56% male, college-educated professionals. This tier offers broad reach with professional content quality.

    ROI Optimization Tips

    Macro influencers on X offer broad reach. Optimize with exclusive launches, brand ambassadorships, and cross-platform campaigns.

    Brand Rate Disclaimer

    These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.

    Ready to Find the Perfect Creators for Your Campaign?

    Access our vetted creator marketplace with verified data, transparent rates, and powerful tools to find and collaborate with influencers that match your brand.

    Book a Demo

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