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    Macro Influencer

    Substack Brand Rate Card

    Influencer marketing rates for Substack creators with 225.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.

    Calculate Different Rate Scenarios

    Compare rates across platforms and follower counts for your marketing budget

    Per Post
    $3,375

    Single sponsored post

    Per Campaign
    $10,125

    3-post campaign package

    CPM
    $100

    Cost per 1K impressions

    CPE
    $1

    Cost per engagement

    Substack for Brands
    33.8K
    Estimated Reach
    15.2%
    Avg Engagement Rate
    225.0K
    Follower Count

    Platform Overview

    Newsletter platform with highly engaged subscribers, perfect for thought leadership and niche audience targeting.

    Demographics: 28-50 years, 48% female, high-income professionals

    Campaign Types

    Newsletter SponsorshipsDedicated IssuesProduct ReviewsIndustry Analysis

    Best for Industries

    MediaFinanceTechnologyPoliticsProfessional Services

    Broad reach, professional content, brand awareness

    Compare Similar Follower Counts

    See how rates change with different follower counts on Substack

    200.0K followers
    $3,000
    per post
    CPM: $100
    175.0K followers
    $2,625
    per post
    CPM: $100
    150.0K followers
    $2,250
    per post
    CPM: $100
    125.0K followers
    $1,875
    per post
    CPM: $100
    Compare Other Platforms

    See rates for 225.0K followers across different platforms

    📷
    Instagram
    $1,125
    per post
    CPM: $33 | CPE: $1
    🎵
    TikTok
    $900
    per post
    CPM: $27 | CPE: $0
    🎬
    YouTube
    $2,250
    per post
    CPM: $67 | CPE: $2
    🐦
    Twitter/X
    $675
    per post
    CPM: $20 | CPE: $2
    𝕏
    X
    $675
    per post
    CPM: $20 | CPE: $2
    🦋
    Bluesky
    $540
    per post
    CPM: $16 | CPE: $1

    How much does it cost to hire a Substack influencer with 225.0K followers?

    $3,375
    Per Post
    $10,125
    Per Campaign (3 posts)
    33.8K
    Estimated Reach
    $100
    CPM

    Hiring a Substack influencer with 225.0K followers costs $3,375 per sponsored post. This macro influencer can reach approximately 33.8K users per post with a 15.2% engagement rate, delivering 5130 engagements. For a 3-post campaign, budget $10,125with an effective CPM of $100 and cost per engagement of $1.

    How to Launch a Campaign with 225.0K Follower Substack Creators

    1

    Define Campaign Goals

    With 225.0K follower creators on Substack, target broad reach and brand recognition. Set KPIs for reach, engagement, and conversions.

    2

    Budget & Negotiate

    Allocate $3,375 per post or $10,125 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.

    3

    Track & Optimize

    Monitor reach (33.8K expected), engagement rate (15.2%), click-through rates, and conversions. Use Substack analytics to measure ROI and optimize future campaigns.

    Brand Marketing FAQ - Substack Influencers with 225.0K Followers

    Is $3,375 per post worth it for 225.0K Substack followers?

    Yes, $3,375 per post offers excellent value for macro influencers on Substack. With 33.8K estimated reach and 5130 expected engagements, your CPM of $100 is competitive for authentic influencer marketing in Media and Finance industries.

    What deliverables should I expect for $3,375?

    For $3,375, expect Newsletter Sponsorships or Dedicated Issueswith professional Substack posts, captions, hashtags, and usage rights. Macro influencers deliver professional-grade content with broad reach.

    How many 225.0K follower creators should I hire for my campaign?

    For macro influencers, hire 1-3 creators for maximum impact. Total budget: $6,750 for 2 creators.

    How much do different content types cost for 225.0K follower creators?

    For 225.0K Substack followers: Content types range from $2,025 to $5,063 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.

    What is average engagement rate with 225.0K followers on Substack?

    The average engagement rate for influencers with 225.0K followers on Substack is approximately 15.2%. Macro influencers have broader reach with engagement rates that reflect their larger, more diverse audiences, ideal for mass market campaigns.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.

    What ROI can I expect from 225.0K follower Substack campaigns?

    Expect 3-5x ROI for well-targeted campaigns. With 33.8K reach and 15.2% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.

    Substack Marketing Guide for 225.0K Follower Creators

    Substack creators with 225.0K followers typically charge $3,375 per sponsored post and can deliver an estimated reach of 33.8K users. With a 15.2% engagement rate, expect approximately 5130 engagements per campaign.

    Best Campaign Types

    Newsletter Sponsorships, Dedicated Issues, Product Reviews, Industry Analysis. Substack is particularly effective for Media, Finance, Technology brands.

    Audience Demographics

    28-50 years, 48% female, high-income professionals. This tier offers broad reach with professional content quality.

    ROI Optimization Tips

    Macro influencers on Substack offer broad reach. Optimize with exclusive launches, brand ambassadorships, and cross-platform campaigns.

    Brand Rate Disclaimer

    These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.

    Ready to Find the Perfect Creators for Your Campaign?

    Access our vetted creator marketplace with verified data, transparent rates, and powerful tools to find and collaborate with influencers that match your brand.

    Book a Demo

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