Medium Brand Rate Card
Influencer marketing rates for Medium creators with 1.0M followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Premium publishing platform for thought leadership content, ideal for B2B brands and professional services.
Campaign Types
Best for Industries
Maximum reach, celebrity status, mass market appeal
See how rates change with different follower counts on Medium
See rates for 1.0M followers across different platforms
How much does it cost to hire a Medium influencer with 1.0M followers?
Hiring a Medium influencer with 1.0M followers costs $30,000 per sponsored post. This mega influencer can reach approximately 150.0K users per post with a 2.5% engagement rate, delivering 3750 engagements. For a 3-post campaign, budget $90,000with an effective CPM of $200 and cost per engagement of $8.
How to Launch a Campaign with 1.0M Follower Medium Creators
Define Campaign Goals
With 1.0M follower creators on Medium, target mass market exposure and celebrity endorsement. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $30,000 per post or $90,000 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (150.0K expected), engagement rate (2.5%), click-through rates, and conversions. Use Medium analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Medium Influencers with 1.0M Followers
Is $30,000 per post worth it for 1.0M Medium followers?
Yes, $30,000 per post offers excellent value for mega influencers on Medium. With 150.0K estimated reach and 3750 expected engagements, your CPM of $200 is competitive for authentic influencer marketing in B2B SaaS and Consulting industries.
What deliverables should I expect for $30,000?
For $30,000, expect Sponsored Articles or Thought Leadershipwith professional Medium posts, captions, hashtags, and usage rights. Mega influencers provide celebrity-level content with maximum exposure.
How many 1.0M follower creators should I hire for my campaign?
For mega influencers, one creator can drive significant results. Consider exclusivity deals and long-term partnerships.
How much do different content types cost for 1.0M follower creators?
For 1.0M Medium followers: Content types range from $18,000 to $45,000 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.
What is average engagement rate with 1.0M followers on Medium?
The average engagement rate for influencers with 1.0M followers on Medium is approximately 2.5%. Mega influencers have massive reach with engagement rates that scale with their celebrity-level following, perfect for maximum brand exposure.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 1.0M follower Medium campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 150.0K reach and 2.5% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Medium Marketing Guide for 1.0M Follower Creators
Medium creators with 1.0M followers typically charge $30,000 per sponsored post and can deliver an estimated reach of 150.0K users. With a 2.5% engagement rate, expect approximately 3750 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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