Instagram Brand Rate Card
Influencer marketing rates for Instagram creators with 400.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Premium visual platform ideal for lifestyle brands, fashion, beauty, and consumer products with high engagement rates.
Campaign Types
Best for Industries
Broad reach, professional content, brand awareness
See how rates change with different follower counts on Instagram
See rates for 400.0K followers across different platforms
How much does it cost to hire a Instagram influencer with 400.0K followers?
Hiring a Instagram influencer with 400.0K followers costs $2,000 per sponsored post. This macro influencer can reach approximately 60.0K users per post with a 3.2% engagement rate, delivering 1920 engagements. For a 3-post campaign, budget $6,000with an effective CPM of $33 and cost per engagement of $1.
How to Launch a Campaign with 400.0K Follower Instagram Creators
Define Campaign Goals
With 400.0K follower creators on Instagram, target broad reach and brand recognition. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $2,000 per post or $6,000 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (60.0K expected), engagement rate (3.2%), click-through rates, and conversions. Use Instagram analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Instagram Influencers with 400.0K Followers
Is $2,000 per post worth it for 400.0K Instagram followers?
Yes, $2,000 per post offers excellent value for macro influencers on Instagram. With 60.0K estimated reach and 1920 expected engagements, your CPM of $33 is competitive for authentic influencer marketing in Fashion and Beauty industries.
What deliverables should I expect for $2,000?
For $2,000, expect Sponsored Posts or Storieswith professional Instagram posts, captions, hashtags, and usage rights. Macro influencers deliver professional-grade content with broad reach.
How many 400.0K follower creators should I hire for my campaign?
For macro influencers, hire 1-3 creators for maximum impact. Total budget: $4,000 for 2 creators.
How much do Instagram Reels vs. regular posts cost for 400.0K follower creators?
For 400.0K Instagram followers: Reels cost $2,500 (25% premium), regular posts $2,000, Stories $800, and IGTV $2,200. Reels offer higher reach and viral potential.
What is average engagement rate with 400.0K followers on Instagram?
The average engagement rate for influencers with 400.0K followers on Instagram is approximately 3.2%. Macro influencers have broader reach with engagement rates that reflect their larger, more diverse audiences, ideal for mass market campaigns.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 400.0K follower Instagram campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 60.0K reach and 3.2% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Instagram Marketing Guide for 400.0K Follower Creators
Instagram creators with 400.0K followers typically charge $2,000 per sponsored post and can deliver an estimated reach of 60.0K users. With a 3.2% engagement rate, expect approximately 1920 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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