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    Mega Influencer

    GitHub Brand Rate Card

    Influencer marketing rates for GitHub creators with 1.0M followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.

    Calculate Different Rate Scenarios

    Compare rates across platforms and follower counts for your marketing budget

    Per Post
    $18,000

    Single sponsored post

    Per Campaign
    $54,000

    3-post campaign package

    CPM
    $120

    Cost per 1K impressions

    CPE
    $4

    Cost per engagement

    GitHub for Brands
    150.0K
    Estimated Reach
    3.2%
    Avg Engagement Rate
    1.0M
    Follower Count

    Platform Overview

    Developer platform perfect for tech companies, open source projects, and developer tool partnerships.

    Demographics: 22-40 years, 75% male, software developers and engineers

    Campaign Types

    Repository SponsorshipsOpen Source SupportDeveloper ToolsTech Content

    Best for Industries

    Developer ToolsSaaSCloud ServicesOpen SourceTechnology

    Maximum reach, celebrity status, mass market appeal

    Compare Similar Follower Counts

    See how rates change with different follower counts on GitHub

    900.0K followers
    $6,750
    per post
    CPM: $50
    Compare Other Platforms

    See rates for 1.0M followers across different platforms

    📷
    Instagram
    $15,000
    per post
    CPM: $100 | CPE: $3
    🎵
    TikTok
    $12,000
    per post
    CPM: $80 | CPE: $1
    🎬
    YouTube
    $25,000
    per post
    CPM: $167 | CPE: $4
    🐦
    Twitter/X
    $8,000
    per post
    CPM: $53 | CPE: $6
    𝕏
    X
    $8,000
    per post
    CPM: $53 | CPE: $6
    🦋
    Bluesky
    $6,000
    per post
    CPM: $40 | CPE: $3

    How much does it cost to hire a GitHub influencer with 1.0M followers?

    $18,000
    Per Post
    $54,000
    Per Campaign (3 posts)
    150.0K
    Estimated Reach
    $120
    CPM

    Hiring a GitHub influencer with 1.0M followers costs $18,000 per sponsored post. This mega influencer can reach approximately 150.0K users per post with a 3.2% engagement rate, delivering 4800 engagements. For a 3-post campaign, budget $54,000with an effective CPM of $120 and cost per engagement of $4.

    How to Launch a Campaign with 1.0M Follower GitHub Creators

    1

    Define Campaign Goals

    With 1.0M follower creators on GitHub, target mass market exposure and celebrity endorsement. Set KPIs for reach, engagement, and conversions.

    2

    Budget & Negotiate

    Allocate $18,000 per post or $54,000 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.

    3

    Track & Optimize

    Monitor reach (150.0K expected), engagement rate (3.2%), click-through rates, and conversions. Use GitHub analytics to measure ROI and optimize future campaigns.

    Brand Marketing FAQ - GitHub Influencers with 1.0M Followers

    Is $18,000 per post worth it for 1.0M GitHub followers?

    Yes, $18,000 per post offers excellent value for mega influencers on GitHub. With 150.0K estimated reach and 4800 expected engagements, your CPM of $120 is competitive for authentic influencer marketing in Developer Tools and SaaS industries.

    What deliverables should I expect for $18,000?

    For $18,000, expect Repository Sponsorships or Open Source Supportwith professional GitHub posts, captions, hashtags, and usage rights. Mega influencers provide celebrity-level content with maximum exposure.

    How many 1.0M follower creators should I hire for my campaign?

    For mega influencers, one creator can drive significant results. Consider exclusivity deals and long-term partnerships.

    How much do different content types cost for 1.0M follower creators?

    For 1.0M GitHub followers: Content types range from $10,800 to $27,000 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.

    What is average engagement rate with 1.0M followers on GitHub?

    The average engagement rate for influencers with 1.0M followers on GitHub is approximately 3.2%. Mega influencers have massive reach with engagement rates that scale with their celebrity-level following, perfect for maximum brand exposure.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.

    What ROI can I expect from 1.0M follower GitHub campaigns?

    Expect 3-5x ROI for well-targeted campaigns. With 150.0K reach and 3.2% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.

    GitHub Marketing Guide for 1.0M Follower Creators

    GitHub creators with 1.0M followers typically charge $18,000 per sponsored post and can deliver an estimated reach of 150.0K users. With a 3.2% engagement rate, expect approximately 4800 engagements per campaign.

    Best Campaign Types

    Repository Sponsorships, Open Source Support, Developer Tools, Tech Content. GitHub is particularly effective for Developer Tools, SaaS, Cloud Services brands.

    Audience Demographics

    22-40 years, 75% male, software developers and engineers. This tier offers maximum reach with celebrity-level influence.

    ROI Optimization Tips

    Mega influencers on GitHub provide maximum exposure. Structure campaigns with exclusivity clauses, PR events, and measurable conversion tracking.

    Brand Rate Disclaimer

    These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.

    Ready to Find the Perfect Creators for Your Campaign?

    Access our vetted creator marketplace with verified data, transparent rates, and powerful tools to find and collaborate with influencers that match your brand.

    Book a Demo

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